It is important to know your NABC, in this case when you need to sell your idea.
Flexibility in presentation & approach comes as helpful additional advantages when presenting to different clients.
NABC helps organize your thoughts as well as speech composition of the "idea" you plan to get out.
Dr suggested that is we can do it in 1 minute, we then truly understand the use of NABC. I think that is similar to taglines.
For Kellogg's it could be,
Running late? That egg you're frying is taking too long to cook? Try Kellogg's cereal, all you need is a bowl & some milk to go with your Kellogg's cereal and you'll be ready to go.
Sounds more like an advertisement, but maybe a different client would prefer a different approach. That I'll leave for another day of brainstorming.
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